To personalize user’s experience and to allow us to deliver the type of content and product offerings in which you are most interested.</li> <li>To improve our website in order to better serve you.</li> <li>To allow us to better service you in responding to your customer service requests.</li> <li>To administer a contest, promotion, survey or other site feature.</li> <li>To quickly process your transactions.</li> <li>To ask for ratings and reviews of services or products</li> <li>