Pawshake processes this information given its legitimate interest in protecting Pawshake, to measure the adequate performance of Pawshake’s contract with the User, and to comply with applicable laws.</p> <p>c. provide, personalize and improve Pawshake’s marketing:</p> <ul> <li>to send the User promotional messages, marketing, advertising, and other information that may be of interest to the User based on his/her preferences (including information about Pawshake or partner campaigns and services) and social media advertising through social media platforms such as Facebook or Google);