We use the information described to measure the use of our app. to improve the content of our app. and to provide tailored content for each user, which may include targeted advertisements. We may also use your device IP address to collect information about your general location through your device IP address. For Hello You to provide tailored content, you must provide your interests in areas such as entertainment, sports, politics, business and technology. In order to deliver this experience, Motorola may share this information with its content and marketing partners, such as news services, marketing agencies and advertising partners.