Business reporting <ul> <li>To analyze or predict service use and prepare aggregated trend reports on how our digital content is used.</li> <li>To better understand you, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.</li> <li>For trending and statistics, and to develop, market or improve our products and services.</li> </ul> </li> </ul> <p>