Market our Platforms, products and services to you, subject to your right to refuse to receive direct marketing communications.</li> <li>Personalise your interactions with our Platforms, tailor our services and Platforms to your interests and needs, and ensure they work on your device.</li> <li>Provide advertising that is relevant to you, limit the number of times you see the same advertisement and measure the effectiveness of the advertisements on our Platforms based on your online activities such as the websites and apps you use or content you view, and information we have about you.</li> <li>Get feedback from you which we need to develop our products and services and grow our business.</li> <li>