Search Optimisation </strong>is a process whereby we work with our <strong>Search Partners</strong> to provide you with contextual advertisements and/or search results. As part of the process of selecting what advertising to provide you <u>we do not</u> consider any of your previous search history or any other <strong>Personal Data</strong> that identifies you. Rather, we only provide these contextual advertisements and/or search results based on <u>each individual search</u> that you perform. For example, if you search for “flower shops” we may display an advertisement/search result for one or more flower shops.