Under this framework, TRUSTX operates as a limited service provider for publishers, and follows the Supply-Side Platform (“SSP”) requirements for real-time bidding and consumer opt-out, as specified in the IAB technical specifications for interest-based advertising.</p>What is Interest-Based Advertising?<p>As discussed in our Privacy Policy, the TRUSTX Digital Advertising Marketplace uses cookies, Web beacons, pixels, and similar technologies to give Publishers and Advertisers the ability to transact and show targeted ads. Some of the ads may be customized based on interests generated from a consumer’s visits to different websites in a browser or on other devices they may use.