Enabling features that are necessary for providing you the Services on our site, such as identifying you as being signed in, tracking content views, remembering your preferences, and the number of times you have been shown an advertisement.</li> <li> <strong>Analytics:</strong> Allowing us to understand how our Services are being used, track site performance, and make improvements.</li> <li> <strong>Personalized advertising:</strong> Delivering tailored advertising based on your preferences or interests across services and devices, and measuring the effectiveness of advertisements.</li> </ul> <p>