Send you offers and promotions for our products and services or third-party products and services;</li> <li>Personalize content and experiences;</li> <li>Provide you with targeted advertising based on your activity on our sites and applications and on third-party sites and applications. <ul> <li>to learn more about how we use your information for personalization and tracking, please visit Online Tracking Technologies and Advertising.</li> </ul> </li> <li>Operate, understand, optimize, develop, or improve our sites, applications, products, services and operations, including by using guest survey research and analytics tools.