We use aggregate data to help us understand how customers, viewers and other individuals use and interact with the Vidyard Websites and Services, to improve our products, services and brands, generate reports and market Vidyard.</p> <p>We may also provide the insights we learn from business analytics and aggregated information to our partners and customers, who may use such information to understand how often and in what ways people use the Vidyard Websites and the Vidyard Services.</p> <i> </i> <i> </i>