For example:</p> <ul> <li>to exclude you from advertising campaigns aimed at finding new users, if you already have a Bumble account;</li> <li>to show Bumble adverts to users who have visited the Bumble App/Sites but haven’t yet created a Bumble account;</li> <li>to create an audience for our advertisements of other potential users who have similar characteristics to you based on the information the Marketing Service Providers holds about you (also known as a Lookalike Audience).