The Parties undertake to treat as confidential and therefore not to disclose to third parties, to the fullest extent permitted by law, all information communicated to the other Party, for the entire duration of the Contract and for five (5) years following its termination. As an exception to the foregoing, information that was already publicly available, information validly held by a Party prior to disclosure by the other Party, and information obtained from a third party authorized to disclose such information shall not be considered confidential.</p> <p> <strong>9.4.</strong> For the protection of the other party’s confidential information, each party agrees to take the minimum protective measures that it would take to protect its own confidential information, and agrees to ensure that its employees, service providers and subcontractors, if any, who have access to the confidential information have signed a confidentiality Contract with obligations equivalent to those set forth in this section prior to any disclosure to them.</p> 10. Personal data <p> <strong>10.1.</strong>