Some parts of our websites require logging in with your TomTom account, for example when you want to download a subscription of TomTom Traffic services. <br> <br> We may use your IP address, unique identifiers, Wi-Fi and Bluetooth MAC addresses and other records of computer activity to perform marketing analytics, but never associate this with data generated when you use a TomTom product or service, such as your location or navigation data. We collect, aggregate and analyze information on how you use our website for improvement, to detect malicious or fraudulent use or to offer you more relevant advertisements.