Even if you opt out of receiving interest-based advertising, you may still receive generic ads.f. Analytics Providers — We may use third party web analytics services such as, without limitation, the ones identified below to measure the effectiveness of our advertising and determine how visitors use the website. These service providers’ tools, including cookies and web beacons, allow us to collect information such as the state and zip code from which our visitors come and the IP addresses of our visitors’ computers. Some of these providers have their own opt-out mechanisms. • Google Analytics – We use Google Analytics to help us manage and improve the Website and Services.