Either Party terminate this EULA for any reason or for no reason at any time upon thirty (30) days’ prior written notice to the other Party. Notwithstanding the foregoing, the Company may terminate this EULA immediately upon written notice to Licensee in the event the Company believes Licensee has breached Section 2 or 4 herein. Upon termination of this EULA, the license granted to the SDK pursuant to Section 1 shall immediately terminate and Licensee shall no longer have any rights to use the SDK.