8. <strong>AGGREGATED ANONYMOUS INFORMATION</strong> <ul> <li> <strong>"Aggregated Anonymous Information"</strong>is information that we cannot use to contact or identify you and is not linked to information that can be used to do so. It includes passively collected information about your activities on the Site or while using our Services or our Software, such as usage data, to the extent that information is not linked to your Personal Information. We may use Aggregated Anonymous Information for the following purposes collected from our Site or our Services: </li> <ul> <li>improve the services we provide through the Site and the Services and customize the user experience, such as by providing targeted useful features and promotions based on the type of services you seek. </li> <li> aggregate the information collected via Cookies and similar technologies to use in statistical analysis to help us track trends, evaluate the effectiveness of our ads and analyse patterns. </li> </ul> </ul>