or (iii) protect the security and safety of our users, members of the public, or other aspects of public importance, provided that any such disclosure is lawful. In addition, We may transfer Your Content to trusted vendors, service providers, and other partners who support our business and the Service, such as providing technical infrastructure services, bug testing, analyzing how the Service is used, measuring the effectiveness of ads and services and facilitating payments as well as potential partners who may wish to work with us to provide other services. We will always require these third parties to take appropriate measures to protect personal information and to observe all legal requirements. We may also disclose and transfer Your Content to legally-affiliated organizations or related entities and to any third party who acquires the Service or our business, whether such acquisition is by way of merger, consolidation or purchase of all or a substantial portion of our assets.</p> <p>E. Ownership.