Service interruptions may happen due to unrecoverable underlying infrastructure failure from hardware providers or any components, services, connections that are outside Alby’s control. Examples: Any Force Majeure incidents that impact the accessibility of cloud infrastructure locations of Alby, any performance and service level deviations due to targeted attacks on the platform by anyone or due to the breach of fair or projected usage patterns by users, distributed Denial of Service attack originating from any server or sudden burst of requests not in line with the previously known traffic patterns. </p> <p> <strong>12. Ownership and Control</strong> You retain all ownership and intellectual property rights in and to your Content (as defined below).