Except for FireApps’s rights under this Agreement, between the parties, you retain all intellectual property and other rights in its intellectual property and to Your Content provided to FireApps. FireApps and its licensors retain all intellectual property and other rights in and to each Product, the Services, and any deliverables and related FireApps technology, templates, documentation, help files, tutorials, formats and dashboards, including any modifications or improvements to these items made by FireApps, and the Usage Data (the “FireApps Materials”).