B. USE OF PERSONAL DATA</strong> </p> <p> </p> <p>We collect and use your Personal Data for the following&nbsp;purposes:</p> <p> </p> <p>·verifying your identity;</p> <p> </p> <p>·verifying your eligibility to register as a user of the&nbsp;Sites or become a blogger or an influencer of the Sites;</p> <p> </p> <p>·processing your registration as a user, providing you&nbsp;with a log-in ID for the Sites and maintaining and managing your registration;</p> <p> </p> <p>·providing you with customer service and responding to&nbsp;your queries, feedback, claims or disputes;</p> <p> </p> <p>·facilitating communication between buyers and sellers on&nbsp;the Sites, processing transactions and payments, assessing advance withdrawal&nbsp;requests from sellers and providing delivery services;</p> <p> </p> <p>·assessing account security and transaction risks of&nbsp;members, detecting and preventing fraud and other security incidents;</p> <p> </p> <p>·personalizing our communication with you based on your&nbsp;browsing records, equipment information we collected and your order history,&nbsp;and performing research or statistical analysis in order to improve the content<br>and layout of the Sites, and to improve our product offerings and services,&nbsp;including, for example, using anonymized data for machine learning purposes;</p> <p> </p> <p>·identifying, developing and marketing products and&nbsp;services that we believe you will value, including across browsers and devices,&nbsp;in accordance with applicable laws. Cookies or other similar technologies may<br>be used to provide you with advertising based upon your browsing activities and&nbsp;interests (see section E. COOKIES&nbsp;below).&nbsp.