The deactivation of targeted advertising does not affect the volume of advertisements to which you are exposed but impacts their relevance. and/or</li> <li>your visit to the Website will no longer be counted in our traffic measurement tools.</li> </ul> <p><strong>7. Duration of storage of collected data</strong> </p> <p>The personal data that we collect via our website, in particular via the contact form, are kept for the time strictly necessary for the management of the commercial relationship. The collected browsing data is kept for a maximum of thirteen months (13 months) after the date of collection.