<em>[personal data category or categories]&nbsp;</em>will be retained for a minimum period of&nbsp;<em>[26 months]</em>.</li> </ul> <p>Reset on new activity:</p> <ul> <li>The retention period for a specific user will reset with each new event from that user (thus setting the expiration date to current time plus retention period). For example, if data retention is set to 26 months but a user initiates a new session every month, then that user’s identifier is refreshed every month and never reaches the 26-month expiry.