This is called interest-based advertising. We may also share information with these partners to facilitate interest-based advertising to those or similar users on other online platforms.</li> <li>Performance. Mixpanel uses cookies for load balancing to help ensure that our websites remain up and running.</li> <li>Social Media. Portions of our Services include social media cookies or widgets, including those that enable users who are logged in to the social media service to share content via that service.</li> <li>