A web beacon (also known as a clear gif) is a tiny graphic with a unique identifier that is placed on a web page or within an email. It is similar in function to a cookie, and is used to collect a limited set of information, such as a cookie number, time and date of page view, and a description of the page on which the web beacon resides. We, our affiliates and brands, and our third-party advertising partners may use web beacons to compile aggregate statistics about which advertisements and promotions users have seen and how users responded to them.