<p>
<br>
<br>
</p>
<p>
<b>Privacy
Policy</b>
</p>
<p>Effective
Date: February 16, 2021</p>
<p>
<br>
This policy discloses the privacy practices of WeatherBug properties (referred
to as "we," "us," "our," "WeatherBug").
These include the website https://www.weatherbug.com,
and the WeatherBug desktop and mobile applications (collectively, "the
Services").
This privacy policy describes how WeatherBug collects, uses,
shares, and secures the personal information you provide.
It also describes the
choices available to you regarding the use, access and correction of your
personal information.
WeatherBug is a division of xAd, Inc.
dba GroundTruth
("GroundTruth").
To learn more about GroundTruth and its privacy
practices, please visit https://www.groundtruth.com/privacy-policy.<br>
<br>
WeatherBug's Privacy Policy, below, describes the types of personal data
WeatherBug collects, the types of third parties to which it discloses personal
data, and the purposes for which it does so.
Residents of the European Economic
Area ("EEA") have additional rights regarding access to,
rectification or erasure of, restriction of processing, and portability with
respect to the personal information that WeatherBug maintains.
To exercise these
rights, contact us at privacy@weatherbug.com.
For information on opting out of interest-based advertising delivered on
WeatherBug Services, please see the Digital Advertising &.
Your Choices
section of this Policy below.<br>
<br>
<br>
<b>Information Collection</b>
<br>
We collect the following types of information:<br>
<br>
<b>Personal information</b> refers to information that identifies
specifically who you are, such as your name, e-mail address, or mailing
address.
We may also ask you for demographic information or other information
such as ZIP Code, gender, date of birth and your interests.
In many cases we
need this information to provide the personalized or enhanced service that you
have requested.
You may provide us with this personal information if you
register with WeatherBug, for a personalized service, submit pictures, video or
other user generated content, or participate in a promotion or sweepstakes.
We
or our affiliates may also derive physical address information and infer other
general or precise location-related information from the information collected
from mobile devices, such as the stores and other places the device frequents,
or usage information for differentiating and/or associating multiple device
users as well as associating devices or users with locations such as a
household or workplace.<br>
<br>
<b>Usage information</b> refers to information that we collect about
browsers, wireless networks and devices that access our Services.
For instance,
we may collect information about how many users come to our Services, what
types of browsers and devices accessed the Services, IP address, browser type,
Internet service provider (ISP), referring/exit pages, the files viewed on our
site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp,
clickstream data to analyze trends in the aggregate and administer the site,
device platform ad ID, date and time of visit, web viewing and app use data,
wireless network performance, usage and identifiers, and precise location data.
We may use cookies, web beacons, a device identifier, and other similar
technology to collect this type of usage data.
For more information, please see
the "Tracking Technologies" section below.
This data may be collected
from our desktop properties or mobile apps even when you are not actively using
the app.<br>
<br>
We may also collect data from certain third parties and combine that data with
information we collect as described above or derive through analytical
techniques, including combining personal and usage information together.<br>
<br>
<b>Location
Information</b>
<br>
When you have installed or use a WeatherBug service, such as one of our mobile
applications, we may collect information about your device's precise location,
including your location relative to and within third party merchant locations
(in-store beacons).
We may also collect data from cellular towers or WiFi
networks near a device to infer the location of a device.
Our affiliates
including GroundTruth may also share location related-information with us.
We
may collect or receive location-related information even if you are not logged
into or using the application.<br>
<br>
We use location information to operate and enhance our service as well as
customize the content, weather alerts, and advertising we provide to you.
We
may also share location information with our affiliates including GroundTruth
to enable product features and for advertising and reporting purposes.
Visit
the Digital Advertising &.
Your Choices section to learn how to control the
collection and use of location information.<br>
<br>
<b>Tracking Technologies</b>
<br>
WeatherBug and our partners, affiliates, analytics, or service providers use
cookies, beacons, tags, scripts, device identifiers, or similar technologies to
analyze trends and use of our Services, administer the website, and to gather
demographic information about our user base.
We may receive reports based on
the use of these technologies by these companies on a user-level and aggregated
basis.
You can control the use of cookies at the individual browser level, but
if you choose to disable cookies, it may limit your use of certain features or
functions on our Website or service.
To manage Flash cookies, please
click here.
To learn more about the use of such data collected through these technologies,
visit the Digital Advertising &.
Your Choices section.<br>
<br>
<b>Use of Information</b>
<br>
We may use the information we collect or derive through analytical techniques
for a variety of purposes, including:</p>
<ul>
<li>Operating, maintaining, customizing, and improving our Services;</li>
<li>Responding to your requests and questions;</li>
<li>Providing personalized weather information;</li>
<li>Delivering advertising we believe to be relevant to your interests, both about our products and the products of other third parties - for instance, we may use the location related data to present ads from a local business or use that and other data we collect to deliver ads that you may find more relevant;</li>
<li>Performing analytics, research, and attribution, including predicting possible relationships among different browsers and devices;</li>
<li>Monitoring the Services for compliance with the law and our terms of service;</li>
<li>For product development.
and</li>
<li>Any other purpose disclosed at the time of collection.</li>
</ul>
<p>
<b>Information
Sharing</b>
<br>
We may share information we collect or derive through analytical techniques
with third parties for a variety of purposes, including:</p>
<ul>
<li>With our affiliates and with other divisions of GroundTruth for their own use;</li>
<li>With service providers that help provide the Services pursuant to our instructions, such as ad serving;</li>
<li> With third parties for their own direct marketing or targeted advertising purposes.
</li>
<li>With wireless service providers and other third parties who use it to analyse consumer mobile trends and improve wireless networks;</li>
<li>For analytics and research purposes;</li>
<li>As part of a corporate sale, merger, or acquisition, or other transfer of all or part of our assets including at bankruptcy;</li>
<li>In response to a court order, warrant, subpoena, or other legal process, or as otherwise required by law or to meet national security requirements, or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the rights of third parties, investigate fraud, or respond to government request.
or</li>
<li>With your consent.</li>
</ul>
<p>Also,
when you share information through our Services, such as photos or videos, some
information about you may be made available to the public.
If you would like us
to remove your post from the page or application, contact us at privacy@weatherbug.com.<br>
<br>
<b>Digital Advertising &.
Your Choices</b>
<br>
We may partner with GroundTruth and with various third parties that engage in
interest-based advertising ("IBA").
This type of advertising involves
the collection of web viewing, location-related information and mobile
application use data from our Services and other non-affiliated websites and
mobile applications over time and across associated devices.
This data is used
to infer interests and deliver relevant advertising back to a browser or
device, and to browsers and devices that are associated with each other.
Browser Choice: For more information about IBA, and to learn how you can
exercise choice regarding the practice on your browser for companies that
participate in the Digital Advertising Alliance ("DAA") WebChoices
tool, you can visit http://www.aboutads.info/choices or
TrustArc (click
here).
<br>
App Choice: You may also download an application on your iOS or Android device
in order to exercise choice regarding the collection of mobile application use
activity for IBA on this device by companies that participate in those choice
tools.
Links to those applications are below:<br>
DAA
AppChoices iOS<br>
DAA
AppChoices Android<br>
TRUSTe
mobile app iOS<br>
TRUSTe
mobile app Android<br>
<br>
Location Data Choice: The DAA's AppChoices tool can also be used to exercise
choice regarding the collection and use of precise location data by GroundTruth
for IBA purposes.
To limit the collection of precise location data by other
parties through our application for a particular device, you can turn location
services off through your device's settings.<br>
<br>
Note that electing to opt out from IBA will not stop advertising from appearing
in your browser or applications.
It may make the ads you see less relevant to
your interests.
In addition, note that if you use a different browser or
device, erase cookies from your browser, or reset your platform ad identifier,
you may need to renew your opt-out choice.
In addition, companies may still
collect data in browsers or apps for non-IBA purposes such as for analytics and
reporting purposes, operations, improving our or their Services, and frequency
capping.<br>
<br>
For more information regarding the partners with whom we may share your data
for uses other than the provision of our services or advertising
purposes, click here.<br>
<br>
<b>WeatherBug Mobile Application</b>
<br>
When you download and use our Services, we automatically collect information on
the type of device you use, operating system version, and the device
identifier.<br>
<br>
We may send you push notifications from time-to-time in order to update you
about any events or promotions that we may be running.
If you no longer wish to
receive these types of communications, you may turn them off at the device
level.
To ensure you receive proper notifications, we will need to collect
certain information about your device for example the operating system type or
user identification information.<br>
<br>
We use mobile analytics to allow us to better understand the functionality of our
application on your phone.
This software may record information such as how
often you use the application, the events that occur within the application,
aggregated usage, performance data, and where the application was downloaded
from.<br>
<br>
We use Google Analytics to better understand how visitors interact with our
Websites.
This service provides usage information including but not limited to
data on where visitors came from, what actions they took on our Sites, and
where visitors went when they left our Sites.
We use this information to
improve your experience when visiting our Website.
Please click here to
learn more about this service and how to opt out of data collection by Google
Analytics.<br>
<br>
<b>Links to Third Party Sites</b>
<br>
Our Services include links to other websites whose privacy practices may differ
from those of WeatherBug.
If you submit personal information to any of those
sites, your information is governed by their privacy policies.
We encourage you
to carefully read the privacy policy of any website you visit.<br>
<br>
<b>Access to Personal Information</b>
<br>
Upon request, WeatherBug will provide you with information about whether we
hold any of your personal information.
You can correct factual errors in your
personal information by sending us a request that explains the error.
If you
wish to access, update, or correct your personal information that we collect
online, please contact us by mail at the address shown in the Contact Us
section below.
We will respond to your request within a reasonable timeframe.<br>
<br>
<b>Data Retention</b>
<br>
We will retain your information for as long as your account is active, as
needed to provide you services, or for so long as we have a legitimate business
purpose for retaining it, or as otherwise required by applicable law.
We will
retain and use your information as necessary to comply with our legal
obligations, resolve disputes and enforce our agreements.<br>
<br>
<b>Information from Children</b>
<br>
We do not knowingly request or collect personal information from anyone under
the age of 13.<br>
<br>
<b>Information Security</b>
<br>
We take reasonable steps to help maintain the information we collect in a
secure manner and we follow generally accepted standards to protect the
personal information submitted to us, both during transmission and once it is
received.
If you have any questions about the security of your personal
information, you can contact us at privacy@weatherbug.com.<br>
<br>
<b>California Residents</b>
<br>
If you are a California resident, you can ask us not to share personal
information with non-affiliated third parties for their direct marketing
purposes by emailing us at privacy@weatherbug.com.<br>
<br>
This section contains disclosures required by the California Consumer Privacy
Act (“CCPA” and applies only to “personal
information” that is subject to the CCPA.
Consumers with disabilities may
access this notice by utilizing standard screen readers.<br>
<br>
<b>Personal Information We Collect, Disclose, and Sell</b>
<br>
We collect the categories of personal information about California consumers
identified in the chart below.
As further set forth in the chart below, in the
past 12 months, we have disclosed and sold California consumers’ personal
information to third parties for business or commercial purposes.<br>
<br>
</p>
<p>
<b>Categories of Personal Information</b>
</p>
<p>
<b>Categories of sources from which information is collected:</b>
</p>
<p>
<b>Business or commercial purposes for collection, use, and sharing:</b>
</p>
<p>
<b>Disclosed for business purposes to the following categories of third parties:</b>
</p>
<p>
<b>Sold to the following categories of third parties:</b>
</p>
<p>Personal identifiers (such as first and last name, email address)</p>
<p>Consumers</p>
<p>
<br> Marketing;<br>
<br> Auditing;<br> Legal compliance;<br> Detecting and protecting against security incidents, fraud, and illegal activity;<br> Performing services (for us or our service provider) such as account servicing, processing orders and payments;<br> and<br> Other one-time uses.</p>
<p>This information is not disclosed to third parties in the past 12 months.</p>
<p> </p>
<p>This information was not sold in the past 12 months to third parties</p>
<p>Online identifiers (such as unique online identifiers)</p>
<p>Consumers and<br> Other third party partners</p>
<p>Advertising;<br> Marketing;<br> Data analytics and insights;<br> Reporting and fraud prevention;<br> Auditing;<br> Legal compliance;<br> Detecting and protecting against security incidents, fraud, and illegal activity;<br> Debugging;<br> Performing services (for us or our service provider) such as account servicing, processing orders and payments;<br> Internal research for technological improvement;<br> Internal operations;<br> Activities to develop, maintain and improve our products and services.
and<br> Other one-time uses.</p>
<p>Service Providers</p>
<p> </p>
<p>Other third party partners</p>
<p>Demographic information (such as gender)</p>
<p>
<b> </b>
</p>
<p>Consumers</p>
<p>Advertising services and advertising products;<br> Data analytics and insights;<br> Reporting and fraud prevention;<br> Legal compliance;<br> Detecting and protecting against security incidents, fraud, and illegal activity;<br> Debugging;<br> Performing services (for us or our service provider) such as account servicing, processing orders and payments;<br> Internal research for technological improvement;<br> Internal operations;<br> Activities to develop, maintain and improve our products and services.
and<br> Other one-time uses.</p>
<p>Service Providers</p>
<p>
<b> </b>
</p>
<p>This information was not sold in the past 12 months to third parties.</p>
<p>Internet or other electronic network activity information (such as browsing history, search history, interactions with a website, email, application, or advertisement)</p>
<p>Consumers and</p>
<p>Service providers;</p>
<p>Advertising services and advertising products;<br> Data analytics and insights;</p>
<p>Measurement;<br> Attribution;<br> Reporting and fraud prevention;<br> Legal compliance;<br> Detecting and protecting against security incidents, fraud, and illegal activity;<br> Debugging;<br> Performing services (for us or our service provider) such as account servicing, processing orders and payments;<br> Internal research for technological improvement;<br> Internal operations;<br> Activities to develop, maintain and improve our products and services.
and<br> Other one-time uses.</p>
<p>Service Providers</p>
<p>Companies for which we provide advertising services.</p>
<p>Geolocation information</p>
<p>Consumers.</p>
<p>Advertising services and advertising products; <br> Data analytics and insights;</p>
<p>Measurement;<br> Attribution;<br> Reporting and fraud prevention;<br> Legal compliance;<br> Detecting and protecting against security incidents, fraud, and illegal activity;<br> Debugging;<br> Performing services (for us or our service provider) such as account servicing, processing orders and payments;<br> Internal research for technological improvement;<br> Internal operations;<br> Activities to develop, maintain and improve our products and services.
and<br> Other one-time uses.</p>
<p>Service Providers</p>
<p> </p>
<p>Other third party partners</p>
<p>Inferences drawn from the above information about your predicted characteristics and preferences</p>
<p>Other third party partners</p>
<p>Advertising services and advertising products; <br> Data analytics and insights;</p>
<p>Measurement;<br> Attribution;<br> Reporting and fraud prevention;<br> Legal compliance;<br> Detecting and protecting against security incidents, fraud, and illegal activity;<br> Debugging;<br> Performing services (for us or our service provider) such as account servicing, processing orders and payments;<br> Internal research for technological improvement;<br> Internal operations;<br> Activities to develop, maintain and improve our products and services.
and<br> Other one-time uses.</p>
<p>This information is not disclosed to third parties in the past 12 months.</p>
<p>
<b> </b>
</p>
<p>This information was not disclosed to third parties in the past 12 months.</p>
<p>
<b> </b>
</p>
<p>Other information about you that is linked to the personal information above</p>
<p>Consumers;</p>
<p>Advertising services and advertising products; <br> Data analytics and insights;</p>
<p>Measurement;<br> Attribution;<br> Reporting and fraud prevention;<br> Legal compliance;<br> Detecting and protecting against security incidents, fraud, and illegal activity;<br> Debugging;<br> Performing services (for us or our service provider) such as account servicing, processing orders and payments;<br> Internal research for technological improvement;<br> Internal operations;<br> Activities to develop, maintain and improve our products and services.
and<br> Other one-time uses.</p>
<p>Service Providers</p>
<p>
<b> </b>
</p>
<p>Other third party partners</p>
<p>
<br>
<b>California Rights</b>
<br>
California residents have certain rights with respect to the personal
information collected by businesses.
If you are a California resident, you may
exercise the following rights regarding your personal information, subject to
certain exceptions and limitations:<br>
<br>
</p>
<ul>
<li>The <b>right to know</b> the categories and specific pieces of personal information we collect, use, disclose, and sell about you, the categories of sources from which we collected your personal information, our purposes for collecting or selling your personal information, the categories of your personal information that we have either sold or disclosed for a business purpose, and the categories of third parties with which we have shared personal information;</li>
<li>The <b>right to request that we delete </b>the personal information we have collected from you or maintain about you.</li>
<li>The right to <b>opt out of our sale(s)</b> of your personal information.
Please note that if you opt out of certain types of sales, we will be unable to provide you with the services that rely on such sales.</li>
<li>The <b>right not to receive discriminatory treatment</b> for the exercise of the privacy rights conferred by the CCPA.</li>
</ul>
<p>To
exercise any of the above rights, please contact us using the following
information and submit the required verifying information, as further described
below:</p>
<ul>
<li>Online at https://www.weatherbug.com/legal/ccpa</li>
</ul>
<p>We
may require additional information from you to verify your identity before
responding to your request.
That verification process can be found here.
You may designate an authorized agent to make a request on your behalf.
To do
so please follow the instructions here.
We do not knowingly sell the personal information of minors under 16 years of
age.<br>
<br>
<b>Changes to this Privacy Policy</b>
<br>
We may update this Privacy Policy to reflect the changes to our information
practices.
If we make any material changes with respect to how we treat your
personal information we will notify you by email (sent to the email address
specified in your account) or by means of a notice on this Website prior to the
change becoming effective.
We encourage you to periodically review this page for
the latest information on our privacy practices.<br>
<br>
<b>Contact Us</b>
<br>
For any questions about this privacy policy you may contact us at:<br>
xAd, Inc.
dba GroundTruth (WeatherBug)<br>
Global Headquarters<br>
One World Trade Center<br>
60th Floor<br>
New York, NY 10007<br>
<br>
info@weatherbug.com<br>
<br>
<br>
</p>
<p>
</p>
<p> </p>