Advertising services and advertising products;<br> Data analytics and insights;<br> Reporting and fraud prevention;<br> Legal compliance;<br> Detecting and protecting against security incidents, fraud, and illegal activity;<br> Debugging;<br> Performing services (for us or our service provider) such as account servicing, processing orders and payments;<br> Internal research for technological improvement;<br> Internal operations;<br> Activities to develop, maintain and improve our products and services.