In addition, information we collect improves your experience by delivering more personalized interactions and advertising in digital (e.g. Target.com, mobile app, other online sites) and social media (e.g., Facebook, Pinterest), as well as TV and Video platforms. </p> <p>We also use information we collect for reporting and analysis purposes. We examine metrics such as how you are shopping on our website, in our stores and on our mobile applications, the performance of our marketing efforts and your response to those marketing efforts.</p> </dd> </dl> <dl> <dt>Our Purposes (including but not limited to marketing)</dt> <dd> <p> </p> <ul> <li>Deliver coupons, mobile offers newsletters, in-store receipt messages, emails, mobile messages, targeted advertising and social media notifications </li> <li>Provide interactive features of the website or mobile applications, such as product reviews or Weekly Ad, send marketing communications and other information regarding products, services and promotions </li> <li>Administer promotions, surveys, and focus groups</li> <li>Cross-context and cross-device linking </li> <li>Interest based advertising </li> <li>Improve guest experiences </li> <li>Conduct research and analysis </li> <li>Perform other business activities as needed, or as described elsewhere in this policy</li> </ul> <p> </p> </dd> </dl> <dl> <dt>Product and Service Fulfillment</dt> <dd> <p> </p> <ul> <li>Fulfill and manage purchases, orders, payments, and returns/exchanges</li> <li>Respond to requests for information about our products and services in our stores, on our websites or mobile applications, or to otherwise serve you</li> <li>Connect with you regarding guest service via our contact center, guest service desk, or on social media or internet chat platforms. Chat functionality allows our Guest Relations specialists to see what a guest is typing before hitting the send button. This allows for quicker response time as our specialists anticipate questions.