imported from OVl7VcVo384
I just read that Facebook's released a new kind of social plugin. Unlike
their "Like" button and social applets, developers using Facebook's Open
Graph API can also track users directly through Facebook.
I need to investigate a bit more, but here's an article from TechChrunch
Once you skip all the buzzwords and the future anticipation platitude,
there are interesting facts.
But the Facebook “like,” still relatively new in the grand
scheme of things, has already become synonymous with “market to
me in my News Feed.” The decision to press the seemingly
innocuous thumbs up now holds a meaning that even less technical
folks have come to understand. It’s the modern equivalent of
“add my name to your email distribution list.” (So far we’ve
come, so little has changed.)
That’s why the “hidden” like is so interesting. It’s integrated
seamlessly into the application. You’re not “liking” a Facebook
Page, you’re “liking” an Instagram photo. And it’s not a thumbs
up icon – it’s a little heart…or whatever else the developer
sees fit to use. The point being: it looks like part of the app
itself. It will become impossible to tell (without reading all
the pop-up disclaimers and EULAs – and who does?) which in-app
actions will live within the app and which populate Facebook.
And that’s the idea. That’s how they getcha.
In a (not-so-distant?) future, you can see where this is headed,
in terms of advertising. A user “likes” Instagram photos of
beaches and sunsets. The user then sees ads for vacations and
cruises on Facebook. A user “likes” a friend’s Starbucks
check-in in Foursquare, but has never “liked” Starbucks’ fan
page on Facebook. Now Starbucks knows to show them ads and
deals. It’s the re-creation of the tracking cookie’s
capabilities in a “web” where people surf mobile applications,
not websites. And what could it become? The possibilities are
mind-boggling. You “like” photos of beaches, you launch a travel
app to book plane tickets for a work trip and find Caribbean
vacation packages are now on sale. Coincidence, or “like”
tracking? You may not know, but what’s even better, is that you
may not care.
I assume these things will start to popup in mobile apps terms, as well
as web apps. If anyone's got an idea or want to dive in this detail
from Instagram e.g. feel free!
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Putting in drafts for the moment because I think it's super interesting, but need to do more research.
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