Retention Period</strong>. To the extent permitted by applicable law, Brightcove will retain personal information about you for the period of time appropriate for us to fulfill the purposes outlined in this Privacy Policy or as necessary to comply with our legal obligations, resolve disputes or enforce our agreements, whichever is longer.</p> <p> <strong>Use of the Site by Children</strong>. The Site is not directed to children under the age of 16. Children under the age of 16 should not provide personal information through the Site.