and (b) the security, integrity and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.</p> 10. Retention of Your Personal Information <p>We will retain your personal information for as long as needed to provide you products or services, comply with legal obligations, resolve disputes, and enforce our agreements. Please note that Purple is a publicly traded company that is required to keep transaction data sufficient to maintain its financial records in accordance with GAAP, and other standards.</p> 11. Age of Consent <p>You must be at least 18 years old to use this Site to purchase Products.