It is also possible ,that data which derives from usage of various digital channels from Brand Metrics and from our ,collaborative partners is coordinated for this purpose, as well as for the purpose of developing ,products and services;,To process inward payments and/or outward payments or prevent or detect fraud;,To produce statistics about the use of our digital channels and their services. and,To maintain, develop, test and improve our digital channels and the technical platforms on which ,they are provided.,4, a. Processing of personal data for children,Children refers to persons under 16 years old, in accordance with ESOMAR's ethical rules.