If you and Flatiron Media cannot agree how to resolve the Dispute within thirty (30) days after the date notice is received by the applicable party, then either you or Flatiron Media may, as appropriate and in accordance with this Section 14, commence an arbitration proceeding or, to the extent specifically provided for in Section 14.1, file a claim in court.</p> <p> <strong>14.5. Process</strong> </p> <p>Except for Disputes arising out of or related to a violation of Section 3 or Disputes in which either party seeks to bring an individual action in small claims court or seeks injunctive or other equitable relief for the alleged unlawful use of intellectual property, including, without limitation, copyrights, trademarks, trade names, logos, trade secrets or patents, you and Flatiron Media agree that any Dispute must be commenced or filed by you or Flatiron Media within one (1) year of the date the Dispute arose, otherwise the underlying claim is permanently barred (which means that you and Flatiron Media will no longer have the right to assert such claim regarding the Dispute).