Publisher agrees that it shall not generate, facilitate, or encourage any Ad Impressions in exchange for any benefit paid, or through any pay-to-click programs, “bots,” or other fraudulent traffic including repeated ad clicks or impressions generated by one or more users, text or incentives used to encourage visitors to click on ads, automated clicking tools, or any other traffic sources or other deceptive software (“<strong>Invalid Traffic</strong>”), and acknowledges and agrees that none of the foregoing impressions shall be counted toward Publisher earnings.