This includes, but is not limited to, video-viewing, site views, keystroke data, mouse movement, scrolling, clicks, and typing ("Usage information"). We use tracking technologies (including cookies, flash cookies, unique device identifiers, web beacons/GIFs, embedded scripts, e-tags/cache browsers, and cross-device tracking) to collect Usage information. We can use tracking technologies for a variety of purposes, including:</p> <p>(a) Operationally-Necessary. We can use tracking technologies required for system administration, to prevent fraudulent activity, improve security or allow you to make use of shopping cart functionality.