<ol> <li>LIMITATION OF LIABILITY </li> </ol> <p>In no event shall either party be liable for;</p> <p> </p> <ol> <li>incidental, consequential, exemplary, punitive, special or indirect damages (including but not limited to lost business profits). </li> <li>any amounts in excess of the actual direct damages caused by the specific product or service complained of. or </li> <li>any amounts in the aggregate in excess of the amount actually paid to Licensor by Licensee hereunder in the twelve (12) months preceding the date of the claim,</li> </ol> <p> </p> <p>in each case even if such party has been advised of the possibility of the same.