(b) Company's violation of any terms or conditions of this Agreement. or (c) any claim that Company's Ads violate applicable laws or regulations, or any rights of another person or entity, including without limitation, any intellectual property rights. </p> 9. Limitations on Liability <p> OTHER THAN WITH RESPECT TO THE INDEMNIFICATION OBLIGATIONS UNDER SECTIONS 5.2 AND 8 OR A BREACH OF THE CONFIDENTIALITY OBLIGATIONS UNDER SECTION 6, IN NO EVENT WILL EITHER PARTY, THEIR AFFILIATES OR THEIR RESPECTIVE AGENTS BE LIABLE TO THE OTHER FOR ANY LOST PROFITS OR ANY SPECIAL, INCIDENTAL, CONSEQUENTIAL, EXEMPLARY, PUNITIVE OR OTHER INDIRECT DAMAGES OF ANY NATURE, FOR ANY REASON, WHETHER BASED ON BREACH OF CONTRACT, TORT (INCLUDING NEGLIGENCE), OR OTHERWISE AND WHETHER OR NOT EITHER HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTWITHSTANDING ANY OTHER PROVISIONS OF THIS AGREEMENT, IN NO EVENT WILL STACKADAPT'S AGGREGATE LIABILITY TO COMPANY AND ANY THIRD PARTY IN CONNECTION WITH THIS AGREEMENT OR COMPANY'S ACCESS TO AND USE OF THE PLATFORM EXCEED THE TOTAL AMOUNT PAID BY COMPANY TO STACKADAPT IN THE SIX (6) MONTH PERIOD PRECEDING THE CLAIM OR ACTION. </p> 10. Term and Termination <p> <strong>10.1 Term</strong> <br> This Agreement shall commence on the Effective Date, and will remain in full force and effect until and unless terminated as set forth herein (<em>"Term"</em>). </p> <p> <strong>10.2 Termination</strong> <br> Either party may terminate this Agreement: (a) immediately upon notice if the other party materially breaches any of its obligations hereunder and fails to cure such breach within seven (7) days following written notice. or (b) immediately upon notice in the event of the suspension of business, insolvency, institution of bankruptcy or liquidation proceedings by or against the other party. Company or StackAdapt may terminate this Agreement at any time by giving written notice of termination to the other party.