In case of customer complaints or violations of third-party rights by the Partner, UP and the Advertiser have the explicit right to disclose the identity of the Partner to the offended Party.</li> <li>The Partner agrees to pay UP for each case of non-compliance with the provisions of this Contract a contractual penalty whose amount is to be determined at UP’s sole discretion and is oriented to the circumstances of the specific individual case and amounting up to 10.000 EUR.</li>