AND EXCEPT IN THE EVENT OF OUR INTENTIONAL MISCONDUCT OR BREACH OF OUR CONFIDENTIALITY OBLIGATIONS, WE, INCLUDING OUR EMPLOYEES, DIRECTORS, OFFICERS, SHAREHOLDERS, ADVISORS, AND ANYONE ACTING ON OUR BEHALF, WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, STATUTORY OR PUNITIVE DAMAGES, LOSSES (INCLUDING LOSS OF PROFIT, LOSS OF BUSINESS OR BUSINESS OPPORTUNITIES AND LOSS OF DATA), COSTS, EXPENSES AND PAYMENTS, EITHER IN TORT, CONTRACT, OR IN ANY OTHER FORM OR THEORY OF LIABILITY, ARISING FROM, OR IN CONNECTION, WITH THESE TERMS, ANY USE OF, OR THE INABILITY TO USE THE SERVICE, ITS CLICK FRAUD PREVENTION OR DETECTION FEATURES, OR THE OUTPUT DATA, ANY RELIANCE UPON THE OUTPUT DATA OR THE CLICK FRAUD PREVENTION OR DETECTION FEATURES IN THE SERVICE , OR ANY ERROR, INCOMPLETENESS, INCORRECTNESS OR INACCURACY OF THE SERVICE, ITS CLICK FRAUD PREVENTION OR DETECTION FEATURES, OR THE OUTPUT DATA. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW AND EXCEPT IN THE EVENT OF OUR INTENTIONAL MISCONDUCT OR BREACH OF OUR CONFIDENTIALITY OBLIGATIONS, THE TOTAL AND AGGREGATE LIABILITY OF US AND OUR EMPLOYEES, DIRECTORS, OFFICERS, SHAREHOLDERS, ADVISORS, AND ANYONE ACTING ON OUR BEHALF, FOR DAMAGES ARISING OUR OF OR RELATED TO THESE TERMS, THE SERVICE OR THE OUTPUT DATA, SHALL BE LIMITED TO THE FEES YOU HAVE ACTUALLY PAID US IN THE SIX MONTHS PRECEDING THE EVENT PURPORTEDLY GIVING RISE TO THE CLAIM. <br>10.3. We may modify, adapt, improve, or enhance the Service, or any of its features, user interface, design or any other aspect related to it, without being obligated to provide you notice thereof.