UpCloud’s total aggregate liability under or in connection with this Agreement shall be limited to the aggregate Service Fee paid by the Customer for the Service for the last six (6) months preceding the occurrence for which damages are claimed. These limitations will not apply to damage caused by willful misconduct or gross negligence. In order to be valid and enforceable, all claims for damages must be made within 30 days from the date the damage was or should reasonably have been noticed by the Customer.</p> <p> <small> <strong>tl;dr</strong> If things go really badly, our maximum compensation is up to the amount you have paid us during the past 6 months, unless the issue was caused intentionally by us or through gross negligence on our part.</small> </p> Assignment and Third-Party Benefits. <p>UpCloud may assign the Agreement in whole or in part to another group company or in connection with the trade sale which includes the provision of the Service. The Customer may assign the Agreement to a third party with UpCloud’s prior written consent which UpCloud will not unreasonably withhold.