AND FOR ANY CLAIMS BY EITHER PARTY FOR INFRINGEMENT OF THE PARTY’S INTELLECTUAL PROPERTY RIGHTS, NEITHER PARTY SHALL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES, OR ANY LOSS OF REVENUE OR PROFITS (EXCLUDING FEES UNDER THE AGREEMENT). 4OCEAN’S MAXIMUM LIABILITY FOR ANY DAMAGES (OTHER THAN PERSONAL INJURY CLAIMS AS SPECIFIED ABOVE) ARISING OUT OF OR RELATED TO USE OF THE WEBSITE OR ANY PRODUCT PURCHASED FROM 4OCEAN, OR CUSTOMER'S ORDER, WHETHER IN CONTRACT OR TORT, OR OTHERWISE, SHALL IN NO EVENT EXCEED, IN THE AGGREGATE, THE TOTAL AMOUNTS ACTUALLY PAID TO 4OCEAN FOR THE PRODUCTS UNDER THE ORDER THAT IS THE SUBJECT OF THE CLAIM.