Indemnification </strong> <ol> <li> <strong>Indemnification by the Company </strong> The Company agrees to indemnify, defend, and hold Licensee and its affiliates and their respective directors, officers, employees, and agents (collectively “Indemnified Licensee Persons”) harmless from and against any damages, awards, judgments, settlement amounts, fines, penalties, losses, costs, and expenses (including reasonable legal fees and expenses and costs of investigation) and other liabilities (collectively, “Losses”) arising out of any lawsuit, action, claim, demand, administrative action, arbitration, or other legal proceeding brought or asserted against any Indemnified Licensee Person as a result of or in connection with: (a) Company’s breach of any covenant or representation herein, or (b) any allegation that the use of the SDK infringes or misappropriates an effective U.S. patent a U.S. registered trademark, a U.S. copyright or a trade secret.