For example, your consent will be required to place cookies or similar technologies on your device or to read information on your device. <br> <br>Some of our direct marketing activities are necessary for our legitimate interest in understanding your interests from the information available to us, information observed or inferred and third party information, in promoting our business and understanding campaign metrics. | | Data enrichment <br> <br>To “enrich” the data that we hold about our users for data-led targeted advertising for our clients