(1) Personally Identifiable Information</b> </strong> </p> <p>We use your personally identifiable information that is collected on these Sites primarily for the following purposes:</p> <ul> <li>To deliver services, such as educational programs, information, newsletters or software you request or purchase;</li> <li>To alert you to special offers, updated information and other new services from Discovery, or other third parties, or to forward promotional materials;</li> <li>To complete a transaction or service requested by you;</li> <li>To fulfill the terms of a promotion;</li> <li>To ensure the Sites are relevant to your needs;</li> <li>To help us create and publish content most relevant to you;</li> <li>To notify you about a material change to this privacy policy or the Visitor Agreement, if necessary;</li> <li>To allow you access to limited-entry areas of the Sites. and</li> <li>To contact you in response to sign up forms such as Contact Us or Order Inquiry.