Credentials. Company has sole control over access and use by its End Users, Affiliates, and Contractors of ,a Cloud Service, and is responsible for ALL activity (whether authorized or unauthorized) occurring on Company’s Cloud Service account,hereunder. Company is responsible for maintaining the confidentiality of any non-public authentication credentials associated with its access to and ,use of a Cloud Service. Company will ensure that all End Users comply with Company’s obligations under these Terms of Service and that the ,terms and conditions of Company’s agreement with each End User are consistent with these Terms of Service.