Indemnification</strong> <br> You agree to indemnify, save, and hold uCool, its affiliated companies, licensees, contractors, employees, agents and its third-party suppliers, licensors, and partners harmless from any claims, losses, damages, liabilities, including legal fees and expenses, arising out of your use or misuse of the Services, any violation by you of these Terms of Service, or any breach of the representations, warranties, and covenants made by you herein. uCool reserves the right, at your expense, to assume the exclusive defense and control of any matter for which you are required to indemnify uCool, and you agree to cooperate with uCool’s defense of these claims.<br> You agree that the provisions in this paragraph will survive any termination of your Account(s) or of the Services.<br> <strong>4. DISPUTE RESOLUTION</strong> <br> <strong>4.1. General</strong> <br> If a dispute arises between you and uCool, our goal is to provide you with a neutral and cost effective means of resolving the dispute quickly. Accordingly, you and uCool agree that we will resolve any claim or controversy at law or equity that arises out of this Agreement or our services (a "Claim") in accordance with one of the subsections below or as you and we otherwise agree in writing.