Any waiver of any provision of these terms of use will be effective only if in writing and signed by Inuvo. We may immediately terminate these terms of use with respect to you (including your access to our site, or any portion thereof) without cause and without notice to you in our sole discretion. Upon termination, you must cease use of our site. The provisions of these terms of use, which by their nature should survive the termination of these terms of use, shall so survive such termination.