Neither this Agreement nor any part hereof may be assigned (whether by operation of law or otherwise) by either party without the other party’s prior written consent (such consent not to be unreasonably withheld), and any such assignment will be void. Notwithstanding the foregoing, each party may assign this Agreement to any successor in the event of a merger, sale or other disposition of a majority of its assets upon written notice to the other party, provided that Customer may not assign this Agreement if such assignee is a competitor of Crayon. This Agreement will be binding upon the parties’ respective successors and assigns. This Agreement may be executed in one or more counterparts, by facsimile or otherwise, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument. Any rights or obligations set forth in this Agreement which by their nature are intended to survive, shall survive termination hereof.  . The failure of either party to exercise or enforce any right or provision of this Agreement will not operate as a waiver of such right or provision. The section titles in this Agreement are for convenience only and have no legal or contractual effect. Except as otherwise provided herein, this Agreement is intended solely for the benefit of the parties and are not intended to confer third party beneficiary rights upon any other person or entity. <ul> <li>Product <ul> <li>Overview</li> <li>Competitive Intelligence</li> <li>