Indemnity<br> <br> 16.1 You will fully indemnify Lifeblood in respect of all loss, damage, costs, expenses (including legal fees on a full indemnity basis), fines, penalties, claims, demands and proceedings howsoever arising, whether at common law (including negligence) or under statute, in connection with any of the following:<br> <br> <p>(a) your use of Lifeblood Content;</p> <p>(b) your use of the Online Self Service;</p> <p>