12. Indemnification.</strong> You agree to indemnify and hold harmless BlueAlly, Inc and its parents, sister companies, subsidiaries, affiliates, service providers, other End Users, distributors, licensors, officers, directors and employees from any claim or demand, including reasonable attorneys' fees, made by any third party arising out of or related to your violation of this Terms of Use, or your violation of any law, regulation or third-party right.</p> <p> <strong>13.