This right is for the purpose of operating, developing, providing, promoting, and improving the Services or Sites including researching, developing new ones, and assisting us in our marketing efforts.</p> <p>5.4. The Client shall indemnify, defend, and hold harmless LiveChat from and against any and all losses, damages, demands, claims, actions, liabilities, fines, penalties, and related expenses (including reasonable legal fees) asserted against or incurred by LiveChat that arise out of, or result from, the Client Data and in relation to any and all claims related to the breach of the confidentiality obligations, infringement of any patent, copyright, trademark, or trade secret right, or other intellectual property rights, private right, or any other proprietary or personal interest of any person or entity violated by the Client Data.</p>